ALOHA HARD was created for those who know the islands are more than a place—they're part of who you are.

Built for cooler mornings, late-night cruises, and everything in between, this premium crewneck brings the Hard Palms attitude to a timeless everyday essential. Featuring distressed typography, a bold hibiscus graphic, and a relaxed streetwear silhouette, it's made to layer effortlessly while representing island culture wherever life takes you.

Soft on the inside, durable on the outside, this heavyweight fleece blend is designed for everyday wear and built to hold its shape season after season.

Live Hard. Island Hard.

Product Details

• Premium Gildan 18000 Heavy Blend™ Crewneck Sweatshirt
• Medium-heavy fabric (8.0 oz/yd² | 271 g/m²)
• 50% cotton / 50% polyester blend for warmth, softness, and durability
• Classic unisex fit with a timeless crew neckline
• Ribbed knit collar, cuffs, and waistband help maintain shape
• Double-needle stitching throughout for long-lasting wear
• Soft, smooth fabric surface for vibrant, high-quality graphics
• Seamless body construction for enhanced comfort
• Tear-away label for an itch-free wearing experience
• Made with ethically grown U.S. cotton
• OEKO-TEX® STANDARD 100 certified dyes
• Printed exclusively on black for maximum graphic impact

Care

Your Hard Palms crewneck is built to last. To keep the print looking its best:

• Machine wash cold, inside out, with like colors.
• Use mild detergent.
• Tumble dry low or hang dry for longest life.
• Do not bleach.
• Do not dry clean.
• Do not iron directly over the printed design.